Water delivered by the Savona, BC utility system routinely fails to meet quality standards mandated by Health Canada resulting in extensive water quality advisories and boil water notices. By analyzing socioeconomic attributes such as household income and family size, in combination with environmental factors associated with water quality, the willingness to pay for improvements to the community delivery system was estimated. Using the contingent-valuation survey method, we determined that the majority of residents were unwilling to pay to improve municipal water quality and those that were willing, will on average pay an additional $8.36 in monthly fees. The presence of children in a household, income, and gender had a large impact on the probability that an individual would be willing to pay while the perception of water quality was less influential.
