Extending academic housing research, this study queries the benefit(s) of the development and use of Parolek’s Missing Middle Housing (“MMH”) concept, an
emergent solution to the Canadian Housing Crisis. Relying on grounded theory, application of MMH is employed in a local context, in Kamloops, BC. Using four data
collection methods (content analysis, interview, survey, and rankings) participants identified as local housing market experts across three industries comment on the barriers to housing development, the requirements, expectations and beliefs of different demographics, and the participant's view of solutions for developing better local housing. In this point-in-time study, key concepts of location-specific housing culture, ineffective local housing leadership, and complexity of the wider housing industry form the basis of the theoretical framework, an extension of Goal Setting Theory, via application of multi-stakeholder engagement in a Wicked Problem environment.
