A life cycle-based model to risk and crisis communication during wildfire events in British Columbia

This is a review of risk and crisis communication practices in British Columbia, Canada, followed by organizations involved in wildfire emergency management. With a focus on the interior of the province, this report discusses challenges and opportunities while suggesting a cycle-based model for practicing risk and crisis communication that may be more effective at mitigating risk, building trust, and improving how communication is done with internal and external stakeholders.